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Online Retailers Playing the Bridal Game

Thursday 4th May 2017
We all have our favourite online retailers that can, in our eyes, do no wrong. No matter how equipped you feel your wardrobe is, open up their website and you’re guaranteed to stumble across an item you simply have to have. It’s this strange sense of satisfaction and security that would really come in handy when choosing the right dress for your wedding day. We take you through some of the online retailers that can’t help but bring a smile to our faces through their show-stopping bridal collections.
Posted under: fashion Tagged: #brides

Free People Ever After

The beloved bohemian retailer, Free People, melted the hearts of shoppers everywhere when they introduced their bridal collection: Ever After.  Featuring off the shoulder gowns, bridal jumpsuits done right, laced mini numbers, and two piece sets, the collection offers barefoot brides a myriad of stunning alternatives to more traditional wedding gowns. The pieces are understated and relaxed, emulating lingerie vibes and a unique simplicity that pairs well with the essence of the Free People brand. The range also features some exciting collaborations with familiar boho brands like Australia’s Grace Loves Lace and Spell Designs.

Anthropologie BHLDN

Anthropologie, the big-sister brand of Free People, is much loved for its endless selection of quality pieces, offering an effortless aesthetic for the modern woman. So it only makes sense they should dabble in a bridal collection that caters not only for the bride on her wedding day, but also her bridesmaids, her lingerie, her honeymoon wardrobe, and her reception decor. It’s a one-stop shop! The wedding gowns on offer range from minimal silhouettes and silk fabrics, to A-line midi dresses, and embellished statements. Anthropologie also offers appointments for American locals who want that personal touch to choosing their ultimate wedding dress. Looks like it’s just online shopping for the Aussies!

Christy Dawn

LA brand, Christy Dawn, is not only inspired by vintage patterns and a sweet sense of nostalgia, but also the old-school philosophy of ethical design that goes into her dress making. Featuring plunging necklines and draped hems for both the bride and bridesmaids, Christy Dawn’s Bridal Range is not just laid back (#LAcoolandchic), but it is effortlessly and timelessly feminine. This brand is truly unique – no, really – each garment is made in limited quantities and with environmentally friendly fabrics, so you can be sure that your not going to bump into someone with the same dress as you!

Stone Cold Fox Bride

The sultry brand, Stone Cold Fox, offers a gorgeous blend of classic and modern styles in their wedding collection, Stone Cold Fox Bride. Founders Cydney Morris and Dallas Wand believe that beauty lies in the essence of mystery, and as such, their garments only ever reveal one alluring part of the body – the décolletage, the legs, or the back. It is this ideology that makes a Stone Cold Fox Bridal gown so incredibly iconic.

The Reformation

If you’re looking for a silky garment, than the Reformation is undoubtedly the place to shop. Naturally then, its bridal range is nothing short of dreamy. With silk gowns in just about every shade, the Reformation Bridal collection features delicate ruffles, wrap around details, and slip-like silhouettes, making for the ultimate contemporary bridal look. The dresses on offer are incredibly understated and, for this reason, pose as a great options for bridesmaids as well.


Thursday 4th May 2017