When there is intention and direction, a story is told. Aesthetically, we are drawn to floral features that inspire an emotional response and create an invisible dynamic that is often felt or experienced rather than visually understood. These are concepts that florists (floral-artists) take into account with every new project – colour, texture, dimension, form, and placement – and often have a subliminal impact on the environment and the people in it. As Spring rolls around for another season of bold colours and weddings every weekend, we are inspired by floral arrangements that take these concepts to the next level. Sculptural floral features that are abstract and dimensional and most importantly, tell a story.
Perhaps you remember painting still life pictures in compulsory art class when you were younger? Where teachers encouraged you to put on paper exactly what you could see in front of you. A bowl of fruit was typically the artistic muse for this exercise, with a few books thrown into the mix here and there. No matter what your painting may have looked like, the value of this artistic approach is that it captures a sense of transience and suspension, distilling a moment in time. In the same way, the floral design for your wedding is not just an opportunity to embrace beautiful colours and trendy styling (although this is certainly something you should consider) but it’s an artistic showcase of the unique qualities of each flower and their enriched, collective impression.
Artistic and directional
This avant-garde approach to wedding floral styling sparks a sense of curiosity and appreciation for the contextual meaning of each object, floral or otherwise. You’re attracted to it, even if it is unfamiliar and unexpected, you know it’s beautiful. Whilst traditional centrepieces are typically uniform and contained, often for purely practical reasons (guests need to be able to see and speak to others across the table) sculptural arrangements are often best placed at the perimeter, observing the party and bringing life to the corners of the room. This way, the arrangements can be bold and dynamic with an experimental sense of proportion and direction – embracing white space, spilling out horizontally or reaching upwards, architectural and striking. An ambient styling sense of sophistication and restraint, this is less about the abundance of flowers in the room and more about their considered construction and artful placement. We also encourage the use of non-floral objects in romantic arrangements such as these, incorporating fruit (an homage to the primary school still life), ceramic vases and bowls and other geometrical styling elements.
Balance and contrast
Possibly the most alluring quality of these artistic arrangements is the tension and balance created through the use of both contrasting and complimentary flowers. Large waxy flowers like anthurium and orchids are visually pronounced and create a beautiful accent, whilst palms and other rigid varieties help to balance flowers that are buoyant and delicate. It is equally important to think about the colour story as another opportunity for contrast and balance, creating the right mood for your celebration space. Vibrant colours pop against a neutral or white background which helps to maintain a sense of ambient simplicity despite the arrangement being quite maximalist in design. Including a sense of dramatic contrast in your floral arrangements, whether it be through colour, size or shape, is not only refreshing to the eye but it gives a certain je ne sais quoi that makes a lasting impression.