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Thoughtful Lingerie and Dainty Delicates

Saturday 3rd February 2018
Delicate lace and eyelash hems are staples in the world of lingerie. But there is a beautiful feeling to wearing an understated garment, one that is pared back, simple and crafted with love and care. Perhaps the words ‘ethical’ and ‘sexy’ are an unlikely combination, but rest assured, there’s a new wave of minimal basics on the lingerie scene that are shaping a natural beauty aesthetic. We take you through just a few of the brands that create ethical under garments (and look mighty fine doing it).
Posted under: fashion Tagged: #brides

Hara The Label 

Driven by a mission to spark change within the industry, Hara The Label produces bamboo intimates that are feminine and easy to wear. The range is simple and straightforward – five classic styles in five beautiful shades, created through natural and sustainable dying techniques. The shade Pumpkin in Hara’s range is actually achieved by soaking the fabric with mango leaves. Names aside, the organic palette and minimal design captures a relaxed aesthetic to be worn with confidence, everyday.

Pansy Co.

Pastel-popping colours and minimal designs, Pansy Co. bras and undies were designed to offer durability, comfortability and confidence. Constructed with organic fibres and non-toxic dyes, each garment is locally produced and bio-degradable. Not that you would discard your under garments on a compost heap, but if by chance you ever did, you would be at peace knowing that they would soon enough return back to the earth.

Lonely Lingerie

A cult brand for women from all walks of life, Lonely is a New Zealand based brand best known for their intricate lingerie and swimwear pieces. Mesh inserts, statement straps and corset-inspiring lacing are staple details of the brand’s lingerie range, creating a daring yet feminine looks to suit a variety of women. The brand works closely with their suppliers and is currently in the process of obtaining an accredited ‘ethical’ standard of production.

Kent Woman 

What’s more sexy than silk? Organic silk, perhaps. Kent is one lingerie company that’s making an impact both within and beyond the fashion industry. The brand has a commitment to the future of women and regularly invests in areas such as health and education. With low-impact production methods and a transparent supply chain, Kent produces quality intimates that are as much about looking good as they are feeling good.


Based out of Portugal, Baserange maintains a sustainable ethos that sees the brand work closely with the local family-based suppliers who bring the designs to life. You can expect clean lines and comfortable garments with a natural softness that comes from using organic fibres like silk, cotton and bamboo. A large proportion of the collection is un-dyed and ‘ecru,’ respecting the integrity of the materials and their natural colour. But you can also find some unique and quirky pieces in the collection as well, with vintage cuts and shapes designed to enhance the natural qualities of the wearer.

Lé Buns

Aussie made and eco conscious, Lé Buns is an independent label combining flirty everyday undergarments with a vision for sustainable fashion. Good news for your skin and for the planet, each garment is made with certified organic cotton, sans pesticides and other harsh chemicals.


Simple yet infused with a sense of elegance that champions the wearer, MARIEYAT garments are remarkably distinct. With a trademark gold line embroidered uniquely onto every garment, emblematic of a sense of vulnerability and individuality, MARIEYAT sets out to marry the qualities of lingerie and intimate apparel with everyday basics that women feel comfortable in and look forward to wearing. Think soft and seamless, ribbed fabrics, high-waisted designs and organic colours; a mood board for the body and for the soul.

Land of Women

Designed and produced locally in New York, Land of Women carries a covetable range of everyday basics blending utility with elegance. The brand has a considered approach, from the simple details of the garments themselves to the environment in which the garments are constructed.

The Nude Label

Based in Valencia Spain, The Nude Label develops ethical garments that are soft on the skin and easy to wear. Without the need for embellished details or fancy fabrics, The Nude Label captures the natural beauty of the materials used to create each garment. Produced consciously in a family-run factory, this is an elegant collection that you’ll feel good about wearing on the daily.

Nico Underwear

This Australian clothing company has a real commitment to transparency and a mission to produce quality garments that are both eco-conscious and fun to wear. Staple items – bralettes, briefs and bodysuits – come in a variety of colours, shapes and the occasional quirky print for added fun. You can also find some lace options that maintain the minimal aesthetic just with a little va-va-voom.

Lara Intimates

If you’re a fan of slightly more detailed pieces, keeping in line with a minimal aesthetic, Lara Intimates has your back, literally. Made to order with the intention of maintaining a zero-waste standard, Lara Intimates utilise reclaimed fabrics to produce sexy undergarments that are wearable enough for the everyday. Get measured and choose the fit that aligns with your unique body shape for increased comfortability and confidence.

Saturday 3rd February 2018